Aktivitas Komunikasi Inovatif untuk Optimalisasi Layanan Digital Web FKM Agrenesia

Abstract

Digital academic services require users not only to know that an application exists but also to be able to use it in their daily work. This study examines how lecturers, study program heads, and study program administrators at the Faculty of Public Health, Universitas Andalas, acquire knowledge of the digital academic platform fkm.agrenesia.com through innovation communication, form attitudes toward it, and use it in the context of directives from faculty leadership. A qualitative single-case study design was employed. Data were collected through face-to-face guided interviews with 14 informants between March and May 2025 and analyzed in a theory-directed manner using Rogers' Innovation-Decision Process. Five findings emerged. First, users' knowledge was stronger regarding the application's general functions than its operational aspects. Second, initial information was obtained mainly through formal channels. Third, operational knowledge was acquired through a brief trial, self-directed learning, and help from colleagues and study program administrators, while tiered training was not identified as a structured component of informants' experiences. Fourth, attitudes were supportive but conditional, with benefits associated mainly with the use of data for reporting. Fifth, use of the application was selective by feature, and its benefits depended on the completeness of other users' input. The study offers a contextual-analytical refinement of the application of Rogers' concepts regarding the gap between recognizing an innovation and mastering how to use it.